Category Archives: Identify and Tackle

6 most important reasons why you should choose Magento for your E-commerce Website

It can not be denied that there are a large number of well-known companies who use Magento such as Lenovo, Fort Nike, Nestle, Fox Connect, Olympus, Sam Sung, etc. It is the reason why Magento has become the most popular CMS for e-commerce. In order to see more clearly, we can have a look the chart below about the distribution of platforms to compare them.

Magento Market Share - April 2014

The market share of Magento is approximately 26%, compared with other platforms like WordPress, Joomla, etc. The large scale adoption and popularity shouldn’t obviously be without 7 strong reasons.  

1. Open Source

The most important reason it that Magento is open source and free. You can install, alter and use Magento Community Edition in any manner you like. You also can supercharge the Magento code and enhance the power of your the e-commerce website with new and amazing features and desired functionality by installing Magento extensions. All of them are made by Magestore marketplace that helps you to install more conveniently and quickly.

2. Built for E-Commerce

Although WordPress also can use to build e-commerce website, it does not have enough power to make the best e-commerce site for businesses. The reason is that Magento scores over ‘Wordpress + WooCommerce’ and ‘Drupal + Drupal Commerce’ combos. This e-commerce solution comes preloaded with scores of features and specs needed to put up a functional e-commerce website.

3. Support for Mobile Commerce

It is clear that Mobile commerce is the newest trend in the modern world. People tend to use the application in the mobile because of its convenience. Both Community and Enterprise editions of Magento e-commerce CMS are now incorporating multiple HTML5 capabilities, thus ensuring provision of superior mobile shopping experiences.

4. High Performance

Page load speed effects on not only the number of visits but also the website ranking when searching engine. A few hundred milliseconds of delay in processing user requests can literally kill an e-commerce website’s potential to convert site visitors into customers. Magento is the best solution for these problems because with high-end caching techniques such as Varnish and other DB optimization techniques, it leaves e-commerce enterprises with no complaints.

5. Easy Integrations

It is very easy to integrate with a multitude of third-party services including payment gateways, database applications, shipping, shipment tracking etc. Moreover, it is already associated with Google Base, Google Checkout and Google Analytics.

6. SEO Friendly

In order to get the top ranking of searching engine, the platform also supports the companies to do SEO activities for your e-commerce business. To be more specific, Magento is a highly SEO-friendly content management system. It has a number of SEO features such as search engine friendly URLs, sitemaps, layered navigation, URL rewrites, meta tags, descriptions etc.

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Four oustanding challenges facing online retailers nowadays

Running a successful e-commerce business can be very rewarding, yet challenging at the same time.No matter how great your prducts is, if you don’t have a well-designed website or marketing strategy, then your business won’t be worthily acknowledged enough.

Technology has revolutionized the way things operate and what customers expect from retailers. Physical shopping in-store is still a popular habit, but with technology and the of the Internet, the modern customer tends to expect a better shopping experience inside and outside the store.This is why online retailers need to address their challenges in the Digital Age now so they can become successful in the future.

  1. Consistent customer experience delivery across online and offline channels

Steadily effective customer service through multiple channels remains a significant challenge. Half of the retailers surveyed agreed that consistently marketing across all channels will boost sales conversions and basket value. consistent experience is attractive to consumers and helps differentiate your offering from your competitors.

  1. Making your website trustable

Unlike the traditional physical shopping, for e-commerce business the very first impression of customers on a brand is not the products but the design of its website. A poorly designed website interface will probably loses the supposed good will from visitors towards the products, which may cause a considerable loss in traffic and increase in bounce rate – the enemies of any online businesses.

To build trust through your website, make sure it’s easy to navigate, include contact information, create a clean layout, and provide clear descriptions of your product. These basic elements will immensely increase the trust between your website and your customers.

  1. Using “big data” to get a more thorough understanding of customers

Big Data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large it is difficult to process using traditional database and software techniques, according to Webopedia.

It can be seen that big data is growing as trend in e-commerce and online marketing. Big data enables businesses to gather insights about their customers through monitoring their purchasing habits and decisions.

By using big data, businesses find it easier to focus on customization and personalization for their customers’ shopping experience. This can be done by tracking customer browsing patterns and monitoring loyalty programs.

Big data is also very beneficial for creating sales forecasts. E-commerce businesses should pay attention to sales, website performance, and customer behaviors to determine what they need to improve in the future.

  1. Mobile shoppers

The practice of checking competitor prices online while visiting a store (a practice known as “showrooming”) is gaining in popularity and causing traditional retailers a lot of concern.

Customer service and in-store experience play a massive part in consumer attitudes to showrooming. Most shoppers only resort to mobile shopping when there is a stock shortage or they receive poor service

Every e-commerce business has its unique challenges, however, these are some many face. By taking note of these challenges, even the smallest online business can become successful and continue to grow in the upcoming years.

Top 5 common inventory management problems

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Inefficient inventory management can put an end to your business. Bear in mind that it is possible for anyone to make costly mistakes that can hurt the business big time if they are not well prepared enough. Thus being able to reduce inventory and its associated costs can bring exclusive advantages to the company. Take a look at the most 5 common mistakes in inventory management below and reflect on your own present business.

1. Forecast management without disciplination

The foremost possible problem of the forecasting process comes from the lack of accuracy. This can happen due to various circumstances such as errors in software used for manufaturing plan, no exact individual directly responsible for forecast management preciseness or lack of collaboration and input ( internal and external) on the process. Inaccurate forecast results in situation when the company does not have enough products their customers want and overproduces on items that are not sold. The answer is very simple: invest in an inventory tracking software that provides accurate data, like Magestore.

2. Improper training going with high-tech system

Modern inventory management systems are all computerized which requires specific high-level training to meet the standard. If warehouse managers, office clerks, and other employees without adequate training are making inventory-management decisions using sophisticated software, then the whole business is certainly being held back from the full capacity to operate smoothly and efficiently. This usually reflects a company with no clear goals or strategies for inventory planning.

“Training” is not only about specialization but also about internal interaction. Consolidation of professional peer interaction and workplace assocations is also a necessary skill that requires upfront and ongoing education.

Proper investment on people is always a must in any organizations as they are the workforce that control the overall process. When your team is able to utilize the full power of the technology at their fingertips, the effects on the ground and on the bottom line will be very noticeable.

3. Warehouse disorganization

Disorganization is the enemy of productivity and efficiency. There is a big difference between a warehouse that just functions, and one that performs optimally. Warehouse management  may seem to be a trivial problem at first – like poorly labeled storage areas – can actually lead to a huge amount of time wasted. Time matters a grear deal in the distribution business. The manual way of searching for poorly labeled and incorrectly stored items can result in a considerable amount of accured losses overtime.

Stick to a simple, clearly marked storage and labeling system. Dedicate areas closest to the loading bays to products that are most in demand, and that need to be picked most frequently. Foster effective communication between departments so that every process within your distribution channel are all operating from the same page, utilizing accurate, real-time data.

4. Poor communication with customers

This is the situation when companies just focus on the service for their key customers. They build their work plan based on the demand of these major clients.This can normally be seen in business that serve mass merchandisers, which ironically contaminates the overall customer satisfaction.

Also there are cases when unexpected purchase orders come, putting stress on the system. However,managers choose to deal with this by unplanned resources ( e.g., overtime, expediting) which may kill the profit margin of these unforeseen sales.

In order to fix this problem, supplier inventory planners should have regular meetings with customers to find out what is driving their contentment; and then create internal processes that satisfy this replenishment.

5. Lack of determination to try new automation

If you’re still tracking inventory with Excel, then you could be losing money. Manual tracking takes a lot of time and won’t get you results. You’re wasting resources and that keeps you from focusing your energy on other areas that can help grow your business. New initiatives to electronically link with customers or suppliers will help increase your competiveness.Try new things and automate your system right now !