Four oustanding challenges facing online retailers nowadays
Running a successful e-commerce business can be very rewarding, yet challenging at the same time.No matter how great your prducts is, if you don’t have a well-designed website or marketing strategy, then your business won’t be worthily acknowledged enough.
Technology has revolutionized the way things operate and what customers expect from retailers. Physical shopping in-store is still a popular habit, but with technology and the of the Internet, the modern customer tends to expect a better shopping experience inside and outside the store.This is why online retailers need to address their challenges in the Digital Age now so they can become successful in the future.
- Consistent customer experience delivery across online and offline channels
Steadily effective customer service through multiple channels remains a significant challenge. Half of the retailers surveyed agreed that consistently marketing across all channels will boost sales conversions and basket value. consistent experience is attractive to consumers and helps differentiate your offering from your competitors.
- Making your website trustable
Unlike the traditional physical shopping, for e-commerce business the very first impression of customers on a brand is not the products but the design of its website. A poorly designed website interface will probably loses the supposed good will from visitors towards the products, which may cause a considerable loss in traffic and increase in bounce rate – the enemies of any online businesses.
To build trust through your website, make sure it’s easy to navigate, include contact information, create a clean layout, and provide clear descriptions of your product. These basic elements will immensely increase the trust between your website and your customers.
- Using “big data” to get a more thorough understanding of customers
Big Data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large it is difficult to process using traditional database and software techniques, according to Webopedia.
It can be seen that big data is growing as trend in e-commerce and online marketing. Big data enables businesses to gather insights about their customers through monitoring their purchasing habits and decisions.
By using big data, businesses find it easier to focus on customization and personalization for their customers’ shopping experience. This can be done by tracking customer browsing patterns and monitoring loyalty programs.
Big data is also very beneficial for creating sales forecasts. E-commerce businesses should pay attention to sales, website performance, and customer behaviors to determine what they need to improve in the future.
- Mobile shoppers
The practice of checking competitor prices online while visiting a store (a practice known as “showrooming”) is gaining in popularity and causing traditional retailers a lot of concern.
Customer service and in-store experience play a massive part in consumer attitudes to showrooming. Most shoppers only resort to mobile shopping when there is a stock shortage or they receive poor service
Every e-commerce business has its unique challenges, however, these are some many face. By taking note of these challenges, even the smallest online business can become successful and continue to grow in the upcoming years.